UFC 300 took place on 13 April 2024 at the T-Mobile Arena in Paradise, Nevada, delivering one of the most memorable fight cards in the promotion’s history. The milestone numbered event featured three title bouts, a record-breaking gate, and a knockout finish that will be replayed for decades.
What is UFC 300?
UFC 300 was the 300th numbered pay-per-view event staged by the Ultimate Fighting Championship, the world’s premier mixed martial arts promotion. Milestone UFC events carry enormous prestige. UFC 100 in 2009 signalled the sport’s arrival in the mainstream, UFC 200 in 2016 marked the end of the Fertitta ownership era, and UFC 300 was positioned as the biggest card the promotion had ever assembled. The event featured 13 bouts across the early prelims, preliminary card, and main card, with three championship fights and a ceremonial BMF title bout headlining the evening.
When was UFC 300?
UFC 300 took place on Saturday, 13 April 2024. The early preliminary bouts began at 6:00 PM ET (11:00 PM BST), with the prelims following at 8:00 PM ET and the main card starting at 10:00 PM ET. The event was broadcast on ESPN+ pay-per-view in the United States and on BT Sport (now TNT Sports) in the United Kingdom.
Where was UFC 300 held?
The event was held at the T-Mobile Arena on the Las Vegas Strip in Paradise, Nevada, with a capacity crowd of 20,067 in attendance. It was the 28th UFC event staged at the venue since it opened in 2016. The T-Mobile Arena also hosted UFC 200, making it the only venue to hold two of the UFC’s three milestone numbered events.
Key Fights and Results
The main event saw light heavyweight champion Alex Pereira defend his title against former champion Jamahal Hill, finishing the fight with a devastating first-round knockout at 3:14 of the opening round. It was a clinical performance from the Brazilian, who dropped Hill and followed up with punches to secure the stoppage.
In the co-main event, women’s strawweight champion Zhang Weili retained her belt with a dominant unanimous decision victory over Yan Xiaonan, winning all five rounds on all three scorecards (49-45).
The bout that stole the show, however, was the BMF title fight between Max Holloway and Justin Gaethje. With just one second remaining in the fifth round, Holloway beckoned Gaethje to the centre of the octagon for a final exchange, then landed a devastating overhand right that sent Gaethje crashing face-first to the canvas. It was instantly hailed as one of the greatest knockouts in UFC history and earned Holloway the Fight of the Night bonus.
Elsewhere on the card, Arman Tsarukyan edged former lightweight champion Charles Oliveira by split decision, Bo Nickal submitted Cody Brundage in the second round, and former bantamweight champion Aljamain Sterling outpointed Calvin Kattar. Kayla Harrison made a statement in her UFC debut, submitting Holly Holm with a rear-naked choke.
How to Watch UFC Events
UFC broadcast rights have shifted significantly since UFC 300. From 2026, all UFC events in the United States are available on Paramount+ as part of the standard subscription, with select numbered events simulcast on CBS. In the United Kingdom, TNT Sports (formerly BT Sport) remains the exclusive broadcaster, available through discovery+. In Australia, UFC events are broadcast on Paramount+ and Network 10. UFC Fight Pass continues to offer a global streaming option for fans worldwide.
History and Records
UFC 300 generated $16.5 million in gate revenue, making it the third-highest grossing event in UFC history at the time. The 20,067 attendance set a new record for a UFC card at the T-Mobile Arena. The pay-per-view buyrate reached 615,000 purchases, while the event’s social media content generated over 1.1 billion views.
In a nod to the occasion, the UFC increased its traditional performance bonuses from $50,000 to $300,000 per fighter, the highest amount ever paid by the promotion. Max Holloway received $600,000 in total bonus money. Jim Miller, who competed on the undercard against Bobby Green, became the only fighter in history to appear at all three milestone UFC events: UFC 100, UFC 200, and UFC 300. The event was later voted UFC Honors 2024 Event of the Year by fans.
Tickets and Attendance
UFC 300 sold out rapidly and drew a capacity crowd of 20,067, generating the third-largest gate in UFC history at $16.5 million. For future UFC events at the T-Mobile Arena, tickets are available through AXS (the venue’s official ticketing partner) and UFC.com. Major numbered events at the venue typically sell out within hours of going on general sale, with prices ranging from approximately $200 for upper-level seating to several thousand for cageside positions. Hospitality packages are available through UFC VIP Experience.
Frequently Asked Questions
When did UFC 300 take place?
UFC 300 took place on Saturday, 13 April 2024, at the T-Mobile Arena in Paradise, Nevada.
Who won the UFC 300 main event?
Alex Pereira defeated Jamahal Hill by first-round knockout to retain the UFC Light Heavyweight Championship.
What was the most memorable moment from UFC 300?
Max Holloway’s last-second knockout of Justin Gaethje in the BMF title fight, with Holloway landing a walk-off KO with one second remaining in the final round, is widely regarded as the defining moment of the event and one of the greatest finishes in UFC history.
How many people attended UFC 300?
The event drew a capacity crowd of 20,067, setting a new attendance record for a UFC event at the T-Mobile Arena.
How can I watch UFC events in 2026?
In the United States, all UFC events are now available on Paramount+. In the UK, TNT Sports holds the broadcast rights. UFC Fight Pass offers global coverage for fans in other regions.